About us
Our history
In April 2008, Professor Muhammad Yunus visited Germany. A first contact between Grameen and BASF, one of Hans Reitz's clients, was established. Together with Mr. Hambrecht, CEO of BASF, they developed an idea of a Joint Venture between BASF and Grameen.
During 2008, Professor Yunus and Hans Reitz deepened their relationship and agreed on a close collaboration. Hans Reitz became Professor Yunus' creative advisor and friend.
In January 2009, this relationship was formalized - The Grameen Creative Lab was founded as a Joint Venture between the Yunus Centre in Bangladesh and circ-responsibility, a PR consulting company in Germany. Their shared vision has been to fight poverty by accelerating Grameen Social Business. Its first success was the Joint Venture between Grameen and BASF.
The Grameen Creative Lab is a Grameen Social Business itself. We finance ourselves through the products and services within each pillar. Any profits will be reinvested into further accelerating Grameen Social Business and sharing Grameen’s and Professor Yunus’ concepts and ideas with companies, universities, NGOs, students, investors and more.
Our vision, mission & values
Through creating an ecosystem where social business flourishes and solves the most pressing problems of our times, we are paving the way for a world of three zeroes-zero poverty, zero unemployment and zero net carbon emissions.
Everything we do needs to have at its core a social objective. Everything we do has the aim to serve society's most pressing needs.
Our 3 core values are bold, competitive and creative. True to the principles of social business, we encourage product offerings that can compete in the market, we believe in applied creativity and innovation to solve problems and we bring brevity, transparency and honesty to all that we do.
Our vision, mission & values
Through creating an ecosystem where social business flourishes and solves the most pressing problems of our times, we are paving the way for a world of three zeroes-zero poverty, zero unemployment and zero net carbon emissions.
Everything we do needs to have at its core a social objective. Everything we do has the aim to serve society's most pressing needs.
Our 3 core values are bold, competitive and creative. True to the principles of social business, we encourage product offerings that can compete in the market, we believe in applied creativity and innovation to solve problems and we bring brevity, transparency and honesty to all that we do.
The Spirit of YY Yunus + Your Mission
With the tools created by Professor Muhammad Yunus, You can create an impact! We live by our principle of social business and "do it with joy". This creative and entrepreneurial spirit, along with our expertise and know-how accumulated over the years helps us to create the most innovative solutions to social problems.
Our contribution
In providing our services, we contribute to the achievement of Sustainable Development Goals, while always contributing to Professor Yunus' vision of "A World of Three Zeroes: Zero Poverty, Zero Unemployment and Zero Net Carbon Emissions."
Our team
Professor Muhammad Yunus
Co-Founder
Lamiya Morshed
Board Member
Hans Reitz
Co-Founder & CEO
Maria Ida Palmieri
Managing Partner
Nathalie Roy
Programs Lead
Asami Y. Gambino
Creative Communication Designer
Tuğba Kuepeli
Junior Project Manager
Nafisa Islam Fariba
Programs Manager & Policy and Impact Advisor
Md. Sabbir Hasan
Communication and Content Strategist
Md. Israr Ehsan
Growth Hacker & Social Media Manager
Md. Nazmus Sakib Khan
Research and media contributor
Our family
