The Plastic Lab

Keeping plastic out of nature and supporting the transition to a circular economy
The Plastic Lab works on solutions to keep plastic out of nature and support the transition to a circular economy by connecting social business entrepreneurs, corporations, scientists and innovators.
  • About Project
  • Approximately 8 million tons of plastic are dumped in our oceans every year and it is expected that in the year 2050 there will be more plastic than fish in the sea. A systemic change is needed in which we have to redefine our use of plastics so that they don’t become waste in the first place and to keep materials as long as possible in the economic cycle. $80-120 billion in annual economic value is currently lost to the economy due to not capturing single-use plastic packaging material after use according to “The New Plastics Economy” report. The Plastic Lab works on solutions to keep plastic out of nature and support the transition to a circular economy by connecting social business entrepreneurs, corporations, scientists and innovators.
  • Project Brief
  • Social business will play an important role to create an effective after-use plastics economy to capture more material value and to increase resource productivity to turn the tap on plastic pollution. Hence, the Plastic Lab will not only reduce the leakage of plastic into natural systems, but also increase the economic attractiveness of keeping materials in the system and supporting industry leaders to deliver on their commitments to drastically increase the use of secondary plastic in their products and packaging.
“Plastic does not belong to nature and we need a fundamental system change to address the problem. What we need is a circular economy.”
Hans Reitz