Shaping the Social Business
We can create a world without poverty, because it is not the poor that create poverty
The Grameen Creative Lab’s vision is to serve society’s most pressing needs. We achieve this vision by promoting Prof. Yunus’ concept of Social Business. Unlike traditional business, a social business operates for the benefit of addressing social needs that enable societies to function more efficiently. Social Business provides a necessary framework for tackling social issues by combining business know-how with the desire to improve quality of life.
Creating a worldwide movement for Social Business
The Grameen Creative Lab was officially founded in January2009 – but this was not its beginning. First footprints were left much earlier: In June 2007, Peter Siegel, the head of the Genisis Institute for Social Business, introduced Hans Reitz to Prof. Yunus at the Vision Summit in Berlin. It was the start of a friendship. In February 2008, Hans Reitz undertook his first trip to Bangladesh to visit Muhammad Yunus and learn about Grameen and the idea of Social Business.