Serving Society's Most Pressing Needs Through Social Business

As our Founder Professor Muhammad Yunus says,
We can create a world without poverty, because it is not the poor that create poverty

The Grameen Creative Lab’s vision is to serve society’s most pressing needs.The difference between rich and poor is not wealth, but opportunity. The poor are the world’s greatest entrepreneurs. Each day they must innovate in order to survive. They only remain poor because they do not have the opportunities to turn their creativity into sustainable income.

what we do

01.

INTERACT

• We organize and consult on public events
• We publish books and articles on Social Business
• Our senior staff speak at conferences to cultivate a constant exchange on Social Business
• We network with the community of
interest

02.

INCUBATE

• We brainstorm social business ideas at creative workshops.
• We experiment with our own Social Businesses on a small scale.
• We initiate and support academic research in collaboration with our partner universities.

03.

CREATE

• We consult corporations on how to set up a Social Business joint venture – worldwide
• We support investors and the public sector to create funds that run as Social Businesses
• We will create a certification methodology for Social Business

By defining entrepreneurship in a broader way we can change the character of capitalism radically
Our History
10 years for you in Social Business

In April 2008, Prof. Yunus visited Germany. A first contact between Grameen and BASF, one of Hans Reitz’s clients, was established. Together with Mr. Hambrecht, CEO of BASF, they developed a first idea of a Joint Venture between BASF and Grameen.

During 2008, Prof. Yunus and Hans Reitz deepened their relationship and agreed on a close collaboration. Hans Reitz became Prof. Yunus’ creative advisor and friend.

theory of change
We follow the theory of change to measure our impact
We can put people's lives at ease and transform communities.
01Educate

If we can educate our current
generation of youth on
Social Business.

02Inspire

If we can inspire them to solve social problems through sustainable business models.

03Ensure

If we can ensure access to all essential resources to the entrepreneurial
youth

our mission
The Grameen Creative Lab's mission therefore is to accelerate Social Business

1. Create broad awareness for Social Business
2. Establish Grameen as a worldwide brand for Social Business
3. Create movement for Social Business worldwide
4. Establish Social Business as mainstream university case
5. Enable access to corporate knowledge
6. Enable access to funding for Social Business
7. Ensure quality control for Social Business

meet our team
Our worldwide team for ensuring the impact through Social Business

Muhammad Yunus is a Bangladeshi social entrepreneur, banker, economist, and civil society leader who was awarded the Nobel Peace Prize for founding the Grameen Bank

Prof. Muhammad Yunus
Founder

Hans Reitz is active in many areas and uses his corporate expertise to create synergies. He has a hand in numerous companies, including as the Co-Founder of "Perfect Day”.

Hans Reitz
Co- Founder
Michael Brohm
Management Board Member
Christina Jaeger
Director, Circular Economy
Yoan Noguier
Director, Yunus Sports Hub

Our History

In April 2008, Prof. Yunus visited Germany. A first contact between Grameen and BASF, one of Hans Reitz's clients, was established. Together with Mr. Hambrecht, CEO of BASF, they developed a first idea of a Joint Venture between BASF and Grameen.

During 2008, Prof. Yunus and Hans Reitz deepened their relationship and agreed on a close collaboration. Hans Reitz became Prof. Yunus' creative advisor and friend.

In January 2009, this relationship was formalized - The Grameen Creative Lab was founded as a Joint Venture between the Yunus Centre in Bangladesh and circ-responsibility, a CR consulting company in Germany. Their shared vision has been to fight poverty by accelerating Grameen Social Business. Its first success was the Joint Venture between Grameen and BASF.

The Grameen Creative Lab is a Grameen Social Business itself. We finance ourselves through the products and services within each pillar. Any profits will be reinvested into further accelerating Grameen Social Business and sharing Grameen’s and Prof. Yunus’ concepts and ideas with companies, universities, NGOs, students, investors and more.