ALLIANCE TO END PLASTIC WASTE SIGNS AGREEMENT WITH THE GRAMEEN CREATIVE LAB TO CREATE ZERO PLASTIC WASTE CITIES

Zero Plastic Waste Cities are projects being developed with the  Alliance to End Plastic Waste, an alliance of global companies from the plastics and consumer goods value chain. The Alliance to End Plastic Waste will support investment in social businesses in two cities in India and Vietnam starting in 2020.  The projects will develop and implement social businesses to enable improved municipal waste management systems to reduce plastic waste leaking into the environment.

“The Alliance to End Plastic Waste and the Grameen Creative Lab share the goal of helping to end plastic waste in the environment and creating new opportunities for individuals and communities while doing so,” said Jacob Duer, President and CEO, Alliance to End Plastic Waste. “Our critical work together in India and Vietnam will enable meaningful, sustainable improvement in the protection of our environment and in the quality of life for all those who live, work and play in Zero Plastic Waste Cities.”

“We need to build a circular economy in order to achieve zero plastic waste pollution. Entrepreneurship and social business will go a long way in achieving this goal. Grameen Creative Lab wants to create new opportunities for waste pickers and we are delighted to partner with the Alliance to End Plastic Waste for this initiative,” said Prof. Muhammad Yunus, Nobel Peace Prize Laureate.

Harnessing the potential of the informal sector is important to increase waste collection and provide economic opportunity. The social businesses aim to empower different players in the formal and informal waste value chain to increase conversion of collected waste into recycled material, supporting greater circularity and economic empowerment.  Grameen Creative Lab is currently identifying local partners for implementation, aligning other stakeholders in the areas and initiating pilot assessments.  The two cities will be announced in early 2020 and Grameen Creative Lab will also explore approaches to scale these social businesses to additional cities in 2021. The projects are being carried out by the team of Yunus Environment Hub, Grameen Creative Lab’s initiative to address environmental issues through social business creation.

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